9+ Business Plan Executive Summary Examples - PDF | Examples

 

example of executive summary in business plan

8+ Executive Summary Marketing Plan Examples – PDF; How to Write an Executive Summary for a Business Plan (PDF) Just like in any reading material, especially lengthy, consolidated ones, it is important to include a summary that will give a background as to what the document is all about. Jul 31,  · A well-prepared executive summary is useful for profiles for angel investment platforms like Gust, AngelList, and others. Introductions lead to requests for email summaries, not full business plans. But, investors can’t do due diligence without a full business plan. Your executive summary is the key to having your business plan reviewed/5(4). Dec 17,  · For instructions and tips on how to write an executive summary for your own business plan, see Writing the Executive Summary of the Business Plan, part of the Writing a Business Plan series. For a template that you can use to write a complete business plan see the Simple Business Plan Template or these One Page Business Plan Templates.


Executive Summary Example - Business Plan


An executive summary is the brief introduction to a business plan. It should describe your business, the problem that it solves, your target market, and financial highlights. Not all plans need summaries.

The executive summary is essential in plans that are being written for outsiders. With business plans for internal use and Lean Plans, nobody expects one. It takes some effort to do a good summary.

Are you writing a business plan to show to investors or bankers? Then you need a good executive summary. Many people will read only the summary, no matter what. Others will read the summary first to decide whether or not they read the rest of the plan. But it has to cover some main points too. Think of an executive summary as being a lot like a pitch, but with constraints. Readers expect it to cover your business, product, market, and financial highlights, at the very least see below for more detail on this.

But your readers expect the key points covered. Write it last. Keep it short. I know experts who recommend a single page, just a page or two, no more than five, and sometimes even longer.

I say less is more. Keep it as short as you can without missing any essentials. Keep it simple. Form follows function. Most executive summaries are short texts, often with bullets, broken into subheadings. Illustrations such as a picture of a product, or a bar chart showing financial highlights, example of executive summary in business plan, are usually welcome. Organize in order of importance. There is no set order of appearance of the different key items included.

Quite the contrary, in fact—use the order example of executive summary in business plan show emphasis. Lead with what you want to get the most attention, and follow with items in the order of importance. I tend to like summaries that start with stating a problem, because that can add drama and urgency.

It might be a short document, often attached to an email, or simply a summary in an email. You can also use it again to fill in startup profiles on investment platforms such as Gust and AngelList or to apply for an incubator or a business plan competition. Before you develop your executive summary for seeking investment, understand the relationship between business plan, executive summary as the first section of a business plan, and a stand-alone executive summary.

My views on this are taken from eight years as an active member in an angel investment group, and more than 10 actual angel investments, plus membership in the Angel Capital Association.

To get bankers to read on, the executive summary has to cover the six main points suggested in the beginning of this article, plus a few selected other points that highlight stability, assets on the balance sheet, and financial history, showing that the loan is not risky. Good professional bankers ask for a business plan as part of a loan application because they legitimately want to know and understand your business.

So what works for the executive summary for bankers is quite different from what works for the summary for investors. In the U. SBA loans require a solid traditional business plan that includes a good executive summary covering the five main points suggested in the first list above.

The classic executive summary is for plans going to outsiders. However, there are some kinds of internal plans ——such as an annual operations plan or a strategic plan —that can use a summary to make the purpose of the plan clear, and make sure the highlights are covered, example of executive summary in business plan. Follow him on Twitter Timberry. New Example of executive summary in business plan Adjustment Video Summary. Your executive summary can make or break your chances of getting funding.

Here's how to write an executive summary that sets your business plan apart. What is an executive summary? What should an executive summary include? Who you are. What you offer and the problem your business solves. Your target market.

Business plan purpose. An executive summary is only really necessary when you are sharing your business plan with outsiders.

Size or scale. For example, with an existing company, that information might be as simple as adding recent annual sales or number of employees to the basic company information in the first bullet here.

For a startup, example of executive summary in business plan, it might be a brief description of aspirations, such as a sales goal for the next year or three years from now. I often recommend a simple highlights chart, a bar chart with sales and gross margin for the next three years. Critical details.

Mention any defining details that would matter to the person that will ultimately read the summary—like that the founders are all MBA students at the local university, or that your business has been awarded a prestigious development grant. Remember, some readers will only look at the summary of your business plan.

Does every business plan need an executive summary? How to get started Think of an executive summary as being a lot like a pitch, but with constraints. Tips for using your executive summary to seek investment Before you develop your executive summary for seeking investment, understand the relationship between business plan, executive summary as the first section of a business plan, and a stand-alone executive summary.

Investors screen opportunities using summaries, not full business plans. Introductions lead to requests for email summaries, not full business plans. Your executive summary is the key to having your business plan reviewed, example of executive summary in business plan. Of the group I work with, for example, three fourths of us will read every executive summary submitted to us through Gust. All of us will read summaries for plans that pique group interest, and half of us will look at the rest of the plan only if we are still interested after reading the summary.

Mention previous startup experience, or special domain expertise. Let the investors know about it from the start example of executive summary in business plan this makes a huge difference. Spending to build inventory for existing orders, example of executive summary in business plan, for example, is way less risky than spending to develop a product that is in design and prototyping.

Valuation, in this context, is controversial. Valuation is what you say your company is worth, a number that determines how much ownership you give away for investment. Mention your exit strategy. Too many founders think investors just want them to be successful, when in fact that means very little without an eventual exit.

Be persuasive, but focus on the facts. You want to make your prospective investor want to keep reading; convince them to invest in your startup. But do understand that the persuasion is in the facts, not in the wording. What keeps them interested is the content of the summary, not the tone. Facts that prove traction, potential market, or startup experience are infinitely more powerful than mere assertions of excellence.

If you say that your startup is disruptive, or game-changing, or the next Facebook or whatever, you lose. Instead, show that with facts. Let the investors say it, not you. Outline your personal net worth. Where investors want to see management team startup experience, bankers want to see personal net worth of business owners. Be transparent about your financial history and bankable assets. Where investors want to see future potential growth, bankers want to see past financial history and bankable assets.

Give evidence of your potential stability and longevity. Where investors want to look at possible exits, bankers want their commercial borrowers to offer future stability. More business planning resources Sample business plans: Over free sample business plans from various industries, example of executive summary in business plan.

Business plan template: This fill-in-the-blank business plan template is in the format preferred by banks and the U. How to start a business: An easy-to-follow six-step process for starting a new business. LivePlan : Easy, cloud-based business planning software for everyone. This online software includes expert advice, built-in help, and more than complete sample business plans.

Was this article helpful? Starting or Growing a Business? Example of executive summary in business plan out these Offerings. Liked this article? Try these:. Back To Top. Try the 1 business planning software risk-free for 60 days Start Your Plan No contract, no risk. Built for entrepreneurs like you.

 

How to Write a Great Business Plan: The Executive Summary | moomentis.gq

 

example of executive summary in business plan

 

Apr 02,  · This article is part of a series on how to write a great business plan. The Executive Summary is a brief outline of the company's purpose and goals. While it Author: Jeff Haden. An executive summary of a business plan is an overview. Its purpose is to summarize the key points of a document for its readers, saving them time and preparing them for the upcoming content. Jul 31,  · A well-prepared executive summary is useful for profiles for angel investment platforms like Gust, AngelList, and others. Introductions lead to requests for email summaries, not full business plans. But, investors can’t do due diligence without a full business plan. Your executive summary is the key to having your business plan reviewed/5(4).