15 Important Ways to Use Case Studies in Your Marketing


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In the social sciences and life sciences, a case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions.. Case studies can be produced by following a formal research method. These case studies are likely to appear in formal research venues, as journals and professional conferences. The first foundation of the case study is the subject and relevance. In a case study, you are deliberately trying to isolate a small study group, one individual case or one particular population. For example, statistical analysis may have shown that birthrates in African countries are increasing. Jul 06,  · How you can use case studies in your writing. Case studies can be used to help understand a causal link between the medical intervention and why a therapy works in certain patient populations. For example, you may source case studies to write about: Understanding barriers in Author: Dinethra Menon.

Case Study Research Design - How to conduct a Case Study

Many fields require their own form of case study, but they are most widely used in academic and business contexts. An academic case study focuses on an individual or a small group, producing a detailed but non-generalized report based on months of research. In the business world, marketing case studies describe a success story presented to promote a company.

To do a case study, start by defining the subject and goal of your study and then getting ethical approval from the institution or department you're working under. Once you've received approval, design your research strategy and recruit any participants you'll be using. Prepare to work on your case study for months by use case study routine interviews with participants and setting aside time each day to do research and take notes.

When you're finished, compile all of use case study research and write your final case study report. To learn how to do a marketing case study, scroll down!

To create this article, 22 people, some anonymous, worked to edit and improve it over time. Together, use case study, they cited 13 references, use case study. Istifanus Manasseh. Learn more Method 1. Define the subject of study, use case study. A case study focuses on a single individual, a small group of people, or occasionally a single event. You'll be conducting qualitative research to find specific details and descriptions of how your subject is affected.

For example, a medical case study might study how a single patient is affected by an injury. A psychology case study might study a small group of people in an experimental form of therapy.

Case studies are not designed for large group studies or statistical analysis. Decide between prospective and retrospective research. Prospective case studies perform new studies of their own, use case study, involving individuals or small groups. Retrospective case studies examine a small number of past cases related to the subject of study, and do not require new involvement with the subject of these cases.

A case study may or may not include both types of research. Narrow down your research goal. This may be given to you in advance by a professor or employer, or you may develop it on your own. Here are the main types of case studies, organized by goal: [1] Illustrative case studies describe an unfamiliar situation in order to help people understand it.

For instance, a case study of a person with depression, designed to help communicate the subjective experience of depression to therapist trainees. Exploratory case studies are preliminary projects to help guide a future, larger-scale project. They aim to identify research questions and possible research approaches. For example, a case study of three school tutoring programs would describe the pros and cons of each approach, use case study, and give tentative recommendations on how a new tutoring program could be organized, use case study.

Critical instance case studies focus on a unique cases, without a generalized purpose. Examples include a descriptive study of a patient with use case study rare condition, or a study of a specific case to determine whether a broadly applied "universal" theory is actually applicable or useful in all cases.

Apply for ethical approval. Almost all case studies are required by law to obtain ethical approval before they can begin. Contact your institution or department and use case study your case study to the people in charge of ethics oversight. You may be asked to prove that the case study does no harm to its participants. Follow this step even if you are conducting a retrospective case study.

In some cases, publishing a new interpretation can cause harm to the participants in the original study. Plan for a long-term study. Most academic case studies last at least 3—6 months, and many of them continue for years. You may be limited by your research funding or the length of your degree program, but you should allow a few weeks to conduct the study use case study the very least. Design your research strategy in detail, use case study.

Create an outline describing how you will gather data and answer your research questions. The exact approach is up to you, but these tips may help: Create four or five bullet points that you intend to answer, if possible, use case study, in the study.

Consider perspectives on approaching the question and the related bullet points. Use case study at least two, and preferably more, of these data sources: report collection, internet research, library research, interviewing research subjects, interviewing experts, other fieldwork, and mapping concepts or use case study. Design interview questions that will lead to in-depth answers and continued conversations related to your research goals.

Recruit participants if necessary. You may have a specific individual in mind, or you may need to use case study people from a broader pool who satisfy your research criteria. Make your research use case study and time frame extremely clear to the potential participants.

Unclear communication could be a breach of ethics, or could cause a participant to walk out partway through the study, wasting a great deal of time.

Since you aren't conducting a statistical analysis, use case study, you do not need to recruit a diverse cross-section of society. You should be aware of any biases in your small sample, and make them clear in your report, but they do not invalidate your research.

Method 2. Perform background research. If studying people, research information in their past that may be relevant, possibly including medical history, family history, or history of an organization, use case study. A good background knowledge of the research topic and similar case studies could help guide your own research as well, especially if you are writing a critical interest case study. Any case study, but especially case studies with a retrospective component, will benefit from basic academic research strategies.

Learn how to conduct obtrusive observation. In a case study involving human participants, ethics guidelines do not typically allow you to "spy" on the participants. You must practice obtrusive observation, where the participants are aware of your presence.

Unlike a quantitative study, use case study, you may talk with the participants, make them feel comfortable, and include yourself in activities. Some researchers do attempt to maintain a distance, but be aware that your presence will affect the behavior of the participants regardless of the relationship you form with them.

Establishing trust with participants can result in less inhibited behavior. Observing people in their home, workplaces, use case study, or other "natural" environments may be more effective than use case study them to a laboratory or office. Having subjects fill out a questionnaire is a common example of obtrusive research. Subjects know they are being studied, so their behavior will change, but this is a quick and sometimes the only way to gain certain information.

Take notes. Extensive notes during observation will be vital when you are compiling your final report. In some case studies, it may be appropriate to ask the use case study to record experiences in a diary, use case study.

Conduct interviews. Depending on the total length of your case study, you might hold an interview weekly, once every month or two, or just once or twice a year. Begin with the interview questions you prepared in the planning phase, then iterate to dig deeper into the topic: [2] Describe experience — ask the participant what it's like to go through the experience you're studying, or be a part of the system you're studying.

Describe meaning — ask the participant what the experience means to them, or what "life lessons" they take from it. Ask what mental and emotional associations they have with the subject of your study, whether it's a medical condition, an event, or another topic.

Stay rigorous. A case study may feel less data-driven than a medical trial or a scientific experiment, but attention to rigor and valid methodology remains vital. If you find yourself drawn to studying a participant on one extreme end of the spectrum, set aside time to observe a more "typical" participant use case study well.

Any sources you cite should be thoroughly checked for reliability. Collect all of your data and analyze it. After reading and referring back to your original bullet points, you may find that the data reacts in a surprising manner. You need to pull your information together and focus it before writing case studies, use case study, especially if your research was performed in intervals across months or years.

If you are working with more than one person you will want to assign sections for completion together to make sure your case study will flow. For example, one person may be use case study charge of making charts of the data you gathered, while other people will each write an analysis of one of your bullet points you are trying to answer. Write your final case study report. Based on the research questions you designed and the type of case study you conducted, this may be a descriptive report, an analytic argument grounded in a specific case, or a suggested direction for further research or projects.

Include your most relevant observations and interviews in the case study itself, use case study, and consider attaching additional data such as full use case study as an appendix for readers to refer to.

If writing a case study for a non-academic audience, consider using a narrative form, describing the events that occurred during your case study in chronological order. Minimize your use of jargon. Method 3, use case study. Ask permission from a client. A marketing case study describes a "success story" between a business and a client. Ideally, the client has recently interacted with your business, and is enthusiastic about use case study a positive message.

Choose a client close to your target audience, if possible, use case study. Outline the story. A typical marketing case study begins use case study describing the client's problems and background. It then rapidly moves on to describe how your company strategically approached these problems, and succeeded in fixing them to a high standard.

Finish by describing how you can apply similar solutions across the industry. The entire case study should divide into about three to five sections.


Case study - Wikipedia


use case study


, and Saunders et al., but seeks to distil key aspects of case study research in such a way as to encourage new researchers to grapple with and apply some of the key principles of this research approach. The article ex-plains when case study research can be used, research design, data collec-. What is a case study? “A detailed account of a company, industry, person, or project over a given amount of time”. A case study is an exercise that brings to life real business scenarios by addressing an organisation dilemma. Most cases have these common features. The use case will describe both basic events and exceptional events. A basic event is what occurs most of the time in the system; where an exceptional event is less likely to happen but could occur.